POCKET GROUP TURNS TO TANLA MOBILE TO DELIVER MOBILE ENTERTAINMENT SERVICES

London, 21 August 2007 – Tanla Mobile, leading provider of next generation mobile applications, m-commerce and interactive services, has today announced that they have been selected by the Pocket Group to deliver multi-media entertainment services across their customer base.

By connecting to Tanla’s carrier-grade technology platform the Pocket Group can deliver a variety of compelling media-rich content across a broad range of 2.5 and 3G mobile devices, helping leading entertainment companies to maximise their revenues from mobile distribution. The Pocket Group will be offering content propositions across all mobile content platforms, including music, gaming and video downloads.

“When we evaluated delivery partners, our criteria included technical expertise, strength of carrier relationships and financial stability”, said Paul Swaddle, Marketing Director, Pocket Group. “Tanla met all these requirements, and in addition, they are a company firmly committed to supporting our goal in delivering compelling mobile propositions”.

“This appointment is significant for Tanla Mobile”, added Gerry Drew, Head of Sales, Tanla Mobile. “Working closely with mobile operators, handset manufacturers and rights-owners means the Pocket Group is at the forefront of the mobile entertainment business, and this relationship underpins Tanla’s ability to power next generation mobile services”.

 

The move by Pocket Group underlines the increasing growth and demand in the UK for contentrich services delivered over mobile. According to Informa Telecoms and Media, the mobile entertainment marketplace will grow from US$ 23.1billion in 2007 to US$ 38.1 billion in 2011. Tanla Mobile has established itself as a key player in allowing brands, content owners and
entertainment companies better utilise mobile as a medium to engage with their customer and
consumers in general.