Tanla's Mobile Ticketing platform is a 'greener' option for ticket suppliers, transportation authorities and entertainment companies.

Simplifying ticket distribution, in lieu of a paper-based ticket, consumers receive an M-Ticket in the form of text message containing a bar code directly on their mobile phone. This code can be scanned and validated at the concert or football match, allowing entrance to the event.

For consumers, this means quick, convenient receipt of a ticket, and lesser chances of losing or misplacing it since they are stored on the phone. Skipping ticket queues at the event is an added advantage.

For the ticketing enterprise, costs associated with the printing and distribution of tickets are almost eliminated while enabling better management of last minute inventory since tickets can now be sold right up to the start of the event.