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Video Outbound Dialer

Tanla's Video OBD solution is an innovation that enables mobile operators to deliver video calls directly to 3G users. These calls could contain timely, high-interest information that aims to improve the user's mobile experience.

Typical uses of the Video OBD platform are can video advertising to 3G mobile users, promotion of services, welcome call to new 3G customers and providing them with a firsthand experience of a video call. Video dial outs are delivered by means of a video call at no cost to the consumer and provide a much better customer experience.

Key Features

Video Message Management

The Video message list allows for the upload of new video messages and / or easy management of existing video messages through a Web based GUI. These video messages can be identified by a short name or ID, and can consist of either single or multiple files.

MSISDN Management

By entering individual or a range of MSISDN numbers starting from 9849000000 – 9849000100, the video OBD system can dial out to the selected numbers. MSISDN numbers can be easily uploaded in a common (CSV) format, and can be managed as part of existing groups by selecting a list or range. A prefix of 0 or 91 can also be selected for enabling long distance (STD) calls to any or all numbers in the group.

Message Scheduler Management

Video messages from the OBD can be scheduled on varying parameters. The system's administrator can:

  • Specify a start and end time (hh:mm:ss), and calls would be dialed out only during this time slot. Calls not completed during this time can be automatically rescheduled for the next day (based on the configuration).
  • Specify start and end dates for the calls to be made. This enables specific campaigns and 'limited time' promotions. Additionally, the system can also be configured to manage intervening dates when calls should not be made.
  • Retry options for message delivery in case a call fails if the user is busy or has switched off the phone. The number of retries can be also specified.
  • Multiple messages can be scheduled with overlapping time/date ranges depending on the number of available channels. These are handled independently of each other.

Customer Care

The customer care interface provides administrators complete access to all customer configurations via a convenient web interface.

Reports

Call Detail Reports are available to clients in real-time, including call counts, calls per ad source and the telephone numbers of incoming callers. Automated call reports can also be set up to be delivered at periodic intervals. Tanla's network and systems are designed for maximum data capture, security and stability for even the most complex or high volume dial out's.

Available reports
  • Call Detail Reports including phone numbers, durations and call results
  • General Summaries of the calls indicating Total Answered and Total Unanswered calls
  • Custom Call Reports by call result, etc.
  • Real Time Call Counts
Advantages for Mobile Operator
  • Increased service penetration
  • Allows operators to offer new, innovative service bundles to enrich user's experiences.
  • Completely integrated content management and delivery.
Advantages for the end user
  • Calls can be more attuned towards educating the user and creating awareness about video related services and how they create value.
Integration
  • Available as a hosting service or on-site installation
  • Interfaces for customer care and CRM
  • Customizable CDR generation
  • SS7 / ISDN based implementation.
Video Dialers Diagram

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